This is brilliant…

Man boobs or moobs of all shapes and sizes were unleashed today in central Christchurch.

Dozens of men took part in the first ever Man Boobs on Bikes parade through the city.

The stunt that provoked a public squabble for featuring topless women perched on motorbikes promoting the Erotica expo underwent a metamorphosis today with topless men raising awareness of breast cancer.

The new version of man mammaries on two-wheeled transport, organised by the Tahu FM radio station, coincided with Pink Ribbon Day.

Station manager Blade Jones said she was making no excuses for riding on the coat-tails of publicity surrounding the annual Boobs on Bikes parade because that parade had a positive outcome.

Breakfast DJ and boob-ride instigator Ra Dallas said he had seen the Auckland parade on television and imagined how funny it would be if the participants were all men.

“Then I thought, ‘Wouldn’t it be great if we could do something like that and actually make some money out of it for a good cause,’ ” he said.

“It’s about supporting our women and talking about this killer disease that’s taking our mothers, our sisters, our wives and grandmothers.”

Dallas said he had broached the idea with male friends, including a couple of Canterbury rugby players.

Their enthusiasm encouraged him to go public with the idea.

The event is supported by Canterbury Breastcare.

Each year about 2400 New Zealand women and 20 men are diagnosed with breast cancer.